Introduction    
This Privacy Statement outlines the practices of Fable, Inc. ("Fable") concerning the collection of personal information when users engage with showrunner.xyz (the "Site"), or utilize Fable’s services, applications, or platforms via the Site, Fable-administered Discord servers, or other channels (collectively referred to as the "Services"). Fable provides a platform and tools powered by artificial intelligence that provides video generation services to empower customers to generate animated videos.

In this context, "personal information" is defined as any data that relates to, describes, or can directly or indirectly identify an individual.

This Policy governs the collection, utilization, and disclosure of personal data by Fable, which may encompass: 

 

• Information acquired through the Services

• Information obtained during the training of Fable's machine learning algorithms

• Information gathered via Fable websites

• Information sourced from third parties. 

• When Fable starts to charge for Showrunner, Fable will use third-party payment processors and other financial institutions.

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Such third-party sources include, but are not limited to, public databases, commercial data providers, and publicly available internet resources.

Privacy Policy Changes: Fable reserves the right to amend or update this Privacy Policy at any time at our sole discretion. In the event of material changes, we will notify you by updating the effective date specified within this Policy and by posting the revised version on the Service or through other appropriate channels. Such modifications shall become effective immediately upon posting, or as otherwise specified at the time of posting. Your continued use of the Service following the effective date of any amendments constitutes your acceptance of the updated Privacy Policy and acknowledgment that it governs your ongoing interactions with the Service and our business.

Definitions: For purposes of this Policy, the terms "You" and "Your" refer to the individual who accesses or utilizes the Service, or the legal entity, such as a corporation or organization, on whose behalf such individual is acting. The term "Company," as used herein, denotes Fable Inc., and may be referenced as "the Company," "We," "Us," or "Our." "Usage Data" pertains to information that is collected automatically, generated through your interaction with the Service or derived from the Service’s underlying infrastructure (e.g., time spent on a page, video generations).

 

Personal Information We Collect

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Types of Data Collected
Personal Data
Personal information that you may submit to us via the Service or through other channels includes but is not limited to:

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• Contact data: 

  • Name

  • Email

  • Phone number

  • Company name or title (if applicable)

• Profile data: 

  • Username

  • Profile picture

• User-generated content:

  • Uploaded audio recordings

  • Uploaded pictures

• Generated content:

  • Prompts that you input

  • Usage data

• Marketing data

  • Your IP address

  • Cookies

  • Tracking Technologies and Cookies

  • Customer support interactions

  • Data analysis

  • Surveys, contests, or focus group testing (if applicable)

• Purchase of Showrunner services

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How We Use Your Personal Data
Fable may process Personal Data for the purposes outlined below, or as described elsewhere in this Policy:

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• To deliver, operate, and enhance our Service, including activities such as tracking usage patterns and performance metrics.

• To fulfill contractual obligations: developing, executing, and ensuring compliance with agreements related to the products, services, or content you purchase or otherwise engage with through the Service.

• To administer your Account: managing registration, authentication, and enabling access to features available to registered users.

• To communicate with you: reaching out via email, phone, SMS, push notifications, or other electronic means regarding updates, security alerts, or important information related to your use of the Service and contracted features.

• In connection with business transactions: using your information in corporate mergers, acquisitions, reorganizations, or sales of assets, including situations involving insolvency or liquidation, where your Personal Data may be transferred as part of such proceedings.

• For marketing activities: utilizing cookies and similar technologies to serve advertisements and promotional messages, subject to your consent where required by law.

• To address your inquiries: managing and responding to any requests or support needs you submit.

• To provide promotional content: sending news, special offers, and updates about products, services, or events comparable to those you have previously purchased or shown interest in, subject to your opt-out preferences.

• For additional purposes: employing your data for analysis, identifying usage trends, assessing the effectiveness of marketing efforts, and enhancing our Service, products, and user experience.

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How We Share Your Personal Data
Your personal information, including any derived data, may be disclosed to third parties as outlined herein, or as specified in other applicable notices or disclosures provided at the point of collection.

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• Third-Party Service Providers: We may share your information with third-party service providers, vendors, consultants, and partners engaged to facilitate the delivery of our services, conduct analytics, manage communications, or perform other functions on our behalf. This includes entities providing analytics and advertising services that utilize cookies or similar technologies to assess performance and target advertising, where legally permissible.

• Professional Advisors: Professional advisors, including but not limited to attorneys, auditors, financial institutions, and insurers, may receive your personal information to the extent necessary for the provision of their professional services to the Company.

• Your Consent: We may disclose your personal information for purposes beyond those outlined herein, if you have provided explicit consent to such sharing.

• Legal and Regulatory Compliance: Under certain legal circumstances, or in response to valid requests from law enforcement agencies, government authorities, or other public entities, we may be compelled to disclose your personal data. Where permissible, we will notify you of such requests and provide you with a copy of the request unless legally restricted from doing so.

• Legal and Safety Reasons: We may also disclose your information to third parties when necessary to:

  • Comply with applicable legal obligations;

  • Address legal liabilities or enforce our rights under applicable law.

  • Investigate, prevent, or mitigate potential misconduct or violations associated with the Service;

  • Protect and defend the rights, property, or safety of the Company, users of the Service, or the public;

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Retention
We retain your personal information solely for as long as necessary to fulfill the purposes for which it was collected, including complying with applicable legal, regulatory, accounting, or reporting obligations, asserting or defending legal claims, or preventing fraudulent activity. The duration of retention will be determined based on various factors, including the nature, sensitivity, and amount of the data, the potential risk of harm arising from unauthorized use or disclosure, the original purposes for processing, whether those purposes can be achieved through alternative means, and any relevant legal requirements. Once the personal information is no longer needed for these purposes, we may securely delete it, anonymize it, or restrict it from further processing, in accordance with applicable laws and best practices.

Personal Data Transfer
Your Personal Data may be processed at the Company's operational locations and in other jurisdictions where the involved parties are established. This processing may include transferring your data to, and storing it on, systems located outside of your geographic region, where local data protection laws may differ from those applicable in your jurisdiction. By providing your Personal Data and proceeding with your use of the Service, you acknowledge and consent to such transfer.

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The Company will implement all reasonable and appropriate safeguards to protect your data and ensure its processing in accordance with this Privacy Policy. No transfer of your Personal Data will occur to any organization, country, or jurisdiction unless adequate legal protections and security measures are in place to safeguard your personal information and uphold your data rights.

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Security of Your Personal Data
We implement reasonable technical, organizational, and physical safeguards intended to protect the personal information we collect. Nonetheless, no method of transmission or storage over the internet or electronic systems is entirely secure, and therefore, we do not warrant or guarantee the absolute security of your personal data against unauthorized access, disclosure, alteration, or destruction.

 

Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect, solicit, or retain personally identifiable information from persons under 18 years of age.

Links to Other Websites
The Service may include hyperlinks to third-party websites, mobile applications, and other online platforms. Additionally, our content may be embedded within web pages or online services operated by entities not affiliated with us. These links and integrations do not constitute an endorsement or indication of any affiliation, sponsorship, or partnership with such third parties. We do not have control over the privacy practices, content, or security measures of third-party websites, applications, or services, and we are not responsible for any activities or policies of such third parties. We recommend reviewing the privacy policies of any third-party sites or services you visit or otherwise interact with.

Changes to this Privacy Policy
We reserve the right to amend or update this Privacy Policy at any time at our sole discretion. In the event of material changes, we will update the "Effective Date" noted at the top of this Policy and post the revised version on the Service or via other appropriate communication channels. Such modifications shall become effective immediately upon posting, or as otherwise specified at the time of posting. Your continued use of the Service following the effective date of any revisions constitutes your acceptance of the updated Privacy Policy and acknowledgment that it governs your ongoing interactions with the Service and our business.

Terms and Conditions for Certain Regions
 

Europe
If you are located in the European Economic Area (the “EEA”), Switzerland, or the United Kingdom (the “UK”), our legal basis for collecting and processing your Personal Data, as outlined in this Privacy Policy, will vary depending on the nature of the data and the context of collection. Typically, we will process your Personal Data only where we have obtained your explicit consent, where such processing is necessary for the performance of a contract with you, or where it constitutes a legitimate interest of the Company that is not overridden by your fundamental rights or freedoms. Additionally, we may process your Personal Data to fulfill legal obligations imposed on us.

 

Throughout the processing of your Personal Data, Fable may share information internally or with third parties, as specified in this Policy. When sharing Personal Data of individuals within the EEA, Switzerland, or the UK with third parties, we employ appropriate legal mechanisms to safeguard the transfer, including, where applicable, relying on the European Commission's standard contractual clauses and other appropriate safeguards to ensure compliance with applicable data protection laws.

 

Cookies and other technologies
Fable uses cookies and similar technologies for analytics and advertising purposes, including to help tailor content and ads. Cookies are small data files that may be stored on your device when you access or interact with certain websites and online services. They are commonly employed to facilitate essential website functionalities such as authentication, preferences retention, and improving user experience. In this Privacy Policy, the term “cookies” includes not only traditional cookies but also similar technologies such as web beacons, tracking pixels, and embedded scripts, which are used to automatically collect certain usage data and assist in functionality and analytics.

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Managing your Cookie Preferences
Most web browsers provide options to delete, disable, or reject cookies through their settings. To adjust these preferences, please refer to your browser’s instructions. By default, many browsers accept cookies unless you modify your settings. However, please be aware that disabling cookies may impair certain functionalities or limit your access to features of the Service. For additional information regarding cookies, including how to view, manage, and delete cookies stored in your browser, please visit www.allaboutcookies.org. Additionally, you may configure your device to block images or other elements that enable web beacons, thereby preventing their operation.

You have the right to request access to, correction of, or deletion of your Personal Data. Additionally, you may object to or restrict the processing of your Personal Data and request data portability where applicable. If our collection and processing of your Personal Data is based on your consent, you have the right to withdraw such consent at any time. Withdrawing your consent will not affect the lawfulness of processing performed prior to your withdrawal or processing conducted on other lawful grounds besides consent. You also retain the right to lodge a complaint with a relevant data protection authority regarding our collection or use of your Personal Data.

To exercise your rights, please send an email to accounting@fable-studio.com and request that you want to delta your account and data. 

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California
This Statement applies solely to residents of California or individuals whose information has been collected in California. Fable has adopted and included this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Any terms used in this Statement that are defined in the CCPA have the same meaning given therein.
 

Information We Collect

 

Category                                                                                                                                                                               Collected?                             Disclosed?

 

Identifiers: Name, alias, postal address, unique personal identifier, online identifier                               Yes                                             Yes

Internet Protocol (IP) address, email address, account name, social security number,

driver’s license number, passport number, or other similar identifiers

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Personal information categories under the California Customer Records statute (Cal. Civ.                   Yes                                             Yes

Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics

or description, address, telephone number, passport number, driver’s license or state

identification card number, insurance policy number, education, employment,

employment history, bank account number, credit card number, debit card number, or

any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

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Protected classification characteristics under California or federal law. Age (40 years or                Yes (Only information                Yes           older), race, color, ancestry, national origin, citizenship, religion or creed, marital status,                   you share with us in

medical condition, physical or mental disability, sex (including gender, gender identity,                    surveys or focus 

gender expression, pregnancy or childbirth and related medical conditions), sexual                            group testing)

orientation, veteran or military status, genetic information (including familial genetic

information).

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Commercial information. Records of personal property, products or services purchased,                Yes                                                     Yes

obtained, or considered, or other purchasing or consuming histories or tendencies.

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Biometric information. Genetic, physiological, behavioral, and biological characteristics,                 No                                                      No     

or activity patterns used to extract a template or other identifier or identifying information,

such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or

other physical patterns, and sleep, health, or exercise data.

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Internet or other similar network activity. Browsing history, search history, information on               Yes                                                    Yes

a consumer’s interaction with a website, application, or advertisement.

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Geolocation data. Physical location or movements.                                                                                              No                                                     No

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Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information.                                  Yes (Only images,                       Yes

                                                                                                                                                                                                       audio recordings

                                                                                                                                                                                                       and scripts you

                                                                                                                                                                                                       upload to

                                                                                                                                                                                                        Showrunner)   

 

Professional or employment-related information. Current or past employment history or                   No                                                    No

performance evaluations.

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Education Information under California Family Educational Rights and Privacy Act (20 U.S.C.           No                                                    No

section 1232g, 34 C.F.R. Part 99) Information that is not “publicly available personally

identifiable information” as defined in the California Family Educational Rights and Privacy

Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99). Includes education records directly related

to a student maintained by an educational institution or party acting on its behalf, like

grades, transcripts, class lists and student schedules, identification codes, financial

information, or disciplinary records.

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Inferences Conclusions that could be used to create a profile reflecting an individual’s                        Yes                                                   Yes

preferences, characteristics, psychological trends, predispositions, behavior, attitudes,

intelligence, abilities, aptitude.

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YOUR RIGHTS AND OPTIONS
Under the California Consumer Privacy Act ("CCPA"), residents of California, or individuals whose Personal Data was collected in California, are granted certain rights regarding their Personal Data. The following outlines those rights and the procedures for exercising them.
 

Right of Access and Data Portability
You have the right to request that Fable disclose specific information regarding our collection and use of your Personal Data over the preceding twelve (12) months. Upon receipt and verification of your valid request, Fable is obligated to disclose, to the extent permitted by law: (i) the categories of Personal Data we have collected about you; (ii) the sources from which that Personal Data was collected; (iii) the purposes for which we collected or, if applicable, sold that Personal Data; (iv) the categories of third parties with whom we shared that Personal Data; and (v) the specific pieces of Personal Data we have collected about you. 

 

If we have sold your Personal Data or disclosed it for business purposes, we must also provide separate lists that: (x) specify the categories of Personal Data sold to each category of recipient in connection with sales; and (y) specify the categories of Personal Data provided to each category of recipient for business purposes.
 

Right to Request Deletion of Personal Data
You have the right to request that Fable delete any of your Personal Data that we have collected or retained. Except where limited by applicable legal or regulatory exceptions, upon receipt and verification of your valid deletion request, we will delete your Personal Data from our records and instruct our service providers to do the same. Fable will notify you promptly if we determine that we are legally authorized or otherwise permitted to deny your deletion request.
 

Do Not Sell or Share Opt-Out Rights
You have the right to opt-out of any "sale" or "sharing," as those terms are defined under the California Consumer Privacy Act ("CCPA"), of your Personal Data by Fable. Although Fable does not sell your Personal Data, we may share it with third parties, such as through the use of advertising cookies that enable our third-party partners to deliver targeted and personalized advertisements. You can opt-out of such sharing at any time by sending an email to accounting@fable-studio.com. 
 

Exercise of Rights
To exercise your rights to access, data portability, deletion, or to opt out of the sale of your Personal Data, please submit a written request by emailing us at accounting@fable-studio.com. Your request should clearly specify the nature of the request and include any information necessary for us to verify your identity or authority to act on your behalf. You may submit a verifiable request for access to or data portability of your Personal Data no more than twice within a rolling 12-month period. Additionally, you have the right to submit a verifiable request to opt-out of the sale of your Personal Data at any time. Any such request must: (i) include sufficient information for us to reasonably verify your identity or authority to act on your behalf; and (ii) describe your request with enough detail for us to understand, evaluate, and respond appropriately. We will not respond to or fulfill your request if we are unable to verify your identity or authority, or if we cannot confirm that the Personal Data relates to you.

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Submitting a verifiable consumer request is not contingent upon creating an account with Fable. We will only use the information provided in your request for verification purposes. Only you or an authorized person registered with the California Secretary of State, with your authorization, may submit a verifiable request concerning your Personal Data. You may also submit a verifiable request on behalf of your minor child.

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Response Timing and Method

We will make reasonable efforts to respond to a verifiable consumer request within 45 days of receipt. If additional time is needed (up to 90 days), we will notify you in writing, explaining the reason for the extension and the expected timeline. All responses and communications will be provided in writing via email. Any information we disclose will pertain only to the 12 months preceding the receipt of your request. If we are unable to fulfill a request, we will explain the reasons for the denial. For data portability requests, we will provide your Personal Data in a format that is readily usable and transferable.

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Fable does not charge a fee for processing or responding to your verifiable consumer requests unless such requests are excessive, repetitive, unfounded, or manifestly burdensome, or unless otherwise permitted by the CCPA. If we determine that a fee is appropriate, we will notify you in advance, providing an estimate of the costs involved, prior to completing the request.

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